About Boisset Collection: Founded 1961 in the heart of Burgundy, France, Jean-Claude and Claudine Boisset began establishing their family collection of historic and unique wineries. The Boisset Collection binds the old and new worlds of wine with its authentic Franco-American spirit to create terroir-driven wines by harmonizing the past, the future, the land, and the people. Boisset Collection features JCB, DeLoach Vineyards, Buena Vista, and Raymond Vineyards, Elizabeth Spencer, Oakville Grocery and more with more than twenty-five prestigious wineries and brands. Paramount locals in France and the United States, Boisset Collection is one of the world's leading family-owned luxury fine wine companies.
Position Summary: This individual will work closely with Boisset's marketing, sales, hospitality, and administration teams to evaluate brand performance, track results, identify market opportunities and create strategic plans to guide brand development and generate profitable, sustainable growth across all channels. This position will create, develop and execute each winery's comprehensive marketing and product positioning plan in all channels, uniting brand positioning and messaging from brand plan through to execution in the wholesale sales plan, tasting room, wine club, web/digital marketing and Ambassador program. The Brand Manager creates a comprehensive winery portfolio strategy, an annual brand plan and marketing calendar, and executes the initiatives and plans set forth in the marketing calendar. They will provide essential marketing support for wine portfolio development, sales strategy and sales presentations, and deploy data and intelligence to enhance sales and marketing strategy.
Essential Functions:
• Contribute to all aspects of sales and marketing strategy, including three-tier sales and distribution programs, creative development, public relations, DTG marketing, content development, digital marketing, social media, winemaker travel and event marketing.
• Create and execute brand strategy and plans focused on delivering results, including the development of national programs, incentive programs, DTG programs, digital marketing, advertising, collateral, coupons, point-of-sale, new products, brand extensions, and websites. Create specific plan of action to accomplish brand goals. Execute initiatives to achieve brand goals. Manage brand marketing budget.
• Conduct brand reviews to develop comprehensive, creative action plans. Measure impact and effectiveness of promotions and programs through both qualitative and quantitative analysis.
• Perform routine brand and category performance analysis, forecasting, and market research, as well as sales and marketing recommendations, to address issues and exploit opportunities. Analyze shipments, depletions, and other relevant wine industry data and publications to collect competitive intelligence and recommend appropriate action. Analyze market trends and leverage consumer insights to identify new growth opportunities. Use data to develop brand strategies, new labels, and sales presentations in order to increase sales.
• Effectively communicate brand strategies and product information to internal teams, including the sales and DTG teams, and external partners, such as wholesalers and accounts, through the most appropriate and efficient means, to improve brand performance, increase program awareness and grow distribution/sell-through at all levels and channels.
• Support Marketing, Sales and DTG Departments in execution, tracking and fulfillment of marketing and sales programing, including national and partnership programs. Gather information and data to measure the effectiveness of the program, impact of advertising, customer attitude, etc.
• Assist in the development of creative content and brand assets, including brand presentations, brochures, displays, digital marketing assets, brand imagery, P.O.S. merchandising, brand advertising and related promotional materials.
• Coordinate packaging needs with production and marketing, including dry goods, label design and copy.
• Ensure assets on the Boisset Collection Trade Portals (BoissetCollection.com, Sevenfifty, and boissetondemand.com) are updated and reflect current vintage, current product information, logos, images, tech sheet, bottle shots, label images, logistics and current POS as appropriate.
• Support sales, DTG and marketing team requests for materials, logos, and photos, and special requests.
• Help organize and execute meetings and events as needed, including National Sales Meetings, consumer and member events, and sales and marketing events.
• Maintain DTG channel wine release calendar; create and manage DTG wine marketing assets, including tech sheets and bottle shots. Coordinate tasting wines with winemakers to write tech sheets.
• Work with tasting room managers to ensure the hospitality experience effectively conveys brand image and messaging. Support and drive tasting room direct marketing initiatives consistent with brand plans. Integrate and enhance brand-building activities across tasting rooms, wine club and brand marketing initiatives. Create and distribute marketing materials including but not limited to order forms, price lists, signage, outreach, and tools to drive tasting room traffic, and communicate with property leaders to ensure materials are effectively deployed.
• Engage in wholesale market travel at least two weeks in the year that align with core priority brands/SKUs and markets.
• Work at respective winery locations at least two times per month.
• Act as an ambassador for Boisset always, interacting with neighbors, industry partners, and customers. Attend community tastings and events as requested.
• Represent winery at special hospitality events and marketing functions as needed.