Sales and Marketing Manager (Wine Jobs: Management & Administration)

Job Description:

Position Overview: The Manager of Sales and Marketing will be responsible for developing and executing sales and marketing strategies to drive revenue growth and expand market share. This role requires someone with a proven track record in wine sales, a good understanding of the industry and the ability to execute operational plans.
Key Responsibilities:
1. Sales Strategy Development:
•  Develop and implement a comprehensive sales strategy to achieve revenue and profit targets.
•  Analyze market trends, competitor activities, and customer needs to identify growth opportunities.
•  Work with the management team to build and implement operational plans, budgets, and timelines for execution toward key sales goals.
•  Work with distributor to maintain relationships with current accounts and identify new ones, improving revenue and optimizing margins
2. Customer Relationship Management:
•  Build a deep understanding of the Wine Club membership and tasting room clientele.
•  Develop tools and resources to improve customer acquisition and retention.
•  Cultivate and maintain strong relationships with direct and indirect Distribution key accounts, distributors, and retail partners.
•  Work closely with the marketing team to ensure cohesive branding and messaging across all sales channels.
•  Implement effective customer retention strategies.
•  Strong skillset providing hospitality and connecting with customers whether they be consumers or trade.
3. Budget and Forecasting:
•  Implement Sales Force software and integrate with DTC channels and Distribution.
•  Develop and manage the sales budget, ensuring financial targets are met.
•  Provide accurate and timely sales forecasts to inform production and inventory planning.
4. Market Expansion:
•  Identify and pursue new business opportunities that can expand the company’s DTC sales and improve margins.
•  Explore and establish partnerships that can expand the company’s opportunities in DTC as well as outside sales.
Qualifications:
•  Proven track record of success in sales management roles within the wine industry.
•  Strong understanding of the wine market, industry trends, and consumer preferences.
•  Excellent team skills.
•  Experience in building wine club programs and executing the sales and marketing plans to achieve high levels of club growth and retention.
•  Exceptional communication and negotiation abilities.
•  Minimum of 5 years of experience in the wine industry in a management role
•  Experience with sales force management, point of sale and Microsoft software products.
•  Bachelor’s degree or higher with a preference for a focus on sales and marketing.
Benefits:
•  Competitive salary and performance-based bonuses.
•  Health and wellness benefits.
•  Opportunities for professional development and career advancement.

ABOUT PEDERNALES CELLARS

Pedernales Cellars is Texas’ leading producer of authentic, handcrafted wines, including benchmark Tempranillos & Viogniers. Family owned & operated, Pedernales Cellars is in Stonewall, Texas and is dedicated to world-class wines, sustainable practices, and Texas Hill Country hospitality. More information is available at pedernalescellars.com.