Wine Club Manager
(Wine Jobs:
Management & Administration)
Full Time
Artesa Winery
Napa,
California
Job Description:
Wine Club Manager
Salary: $70,000 – $75,000
Days Off: Sunday and Monday
About the Company
Artesa Winery, located in the heart of Napa Valley’s Carneros region, is a premier ultra-premium winery with a diverse portfolio of highly limited wines and a thriving wine club program. We are seeking a passionate, strategic, and detail-oriented professional to join our team as Wine Club Manager. This role plays a crucial part in nurturing relationships with our valued wine club members, driving membership growth, and ensuring an outstanding guest experience.
Position Summary
The Wine Club Manager will be responsible for developing and implementing strategies to increase membership, maximize retention, and achieve annual revenue targets while managing day-to-day wine club operations. This role combines gracious hospitality, sales acumen, leadership, and a data-driven approach to understanding and engaging with our discerning wine club members.
Essential Duties & Responsibilities:
Strategic Planning & Growth
• Develop and execute strategic wine club programs to achieve acquisition, retention, and revenue goals.
• Report on performance metrics and prepare monthly updates for leadership.
• Collaborate with DTC team to create an annual programming calendar and hospitality manager to work in tandem.
• Maintain and analyze Key Performance Indicators (KPIs) such as sign-ups, cancellations, and active memberships to optimize strategies.
• Lead initiatives to grow the wine club and customer database, sharing best practices with the team.
Membership Engagement & Retention
• Provide exceptional service to wine club members, ensuring timely and thoughtful communication via email, phone, and in-person interactions
• Create and implement exclusive events, programs, and benefits to enhance loyalty and member satisfaction.
• Contribute content for newsletters, promotional materials, and marketing campaigns.
• Act as the lead ambassador for all wine club activities and initiatives.
Operations & Fulfillment
• • Manage flawless execution of club shipments, from wine selection and communication to processing and delivery.
• Oversee inventory, allocations, and member wine selections for shipments and pick-ups.
• Ensure compliance with direct shipping laws and state-specific regulations.
• Maintain and update member records, ensuring accuracy and a streamlined experience.
Relationship Management
• Build and maintain strong relationships with wine club members, key buyers, and VIPs.
• Leverage insights and feedback to tailor offerings and improve satisfaction.
• Proactively resolve inquiries and issues, fostering loyalty through outstanding service.
Data Analysis & Reporting
• Maintain the membership database, tracking key metrics such as retention, lifetime value, and sales opportunities.
• Use data insights to optimize club offerings and inform marketing strategies.
Qualifications
• Bachelor’s degree or equivalent experience (3+ years) in wine club management or DTC roles.
• Strong knowledge and passion for wine, with exemplary communication skills and a professional demeanor.
• Proficiency in Commerce7, Microsoft Office Suite (Word, Excel, PowerPoint), and CRM tools; familiarity with DTC compliance and ShipCompliant preferred.
• Analytical and problem-solving skills, with a keen eye for detail and the ability to make data-driven decisions.
• Experience managing teams.
• Ability to work weekends, holidays, and evenings as needed.
• Must have a valid driver’s license and be able to lift 50 pounds, as well as stand or sit for extended periods and navigate stairs.
How to Apply
Please send your resume to Marta Echavarri
